SirDavis
Beyoncé's Whisky launches in retail at JFK airport
Retail Visibility
Travel Retail Launch
Premium Display Design
About the Project
SirDavis is a modern American whisky brand from Moët Hennessy and Beyoncé . The name honors her great‑grandfather, Davis Hogue, a Prohibition‑era moonshiner. The brand launched in late 2024 and strategically opted for travel retail visibility as its very first brand touchpoint at launch.
The brand tapped me and A.P. Keaton to design, fabricate and build the displays for the brand launch.
SirDavis showed premium displays in 2 of the busiest airports in the US : JFK in New York and LAX in Los Angeles.
My role was to ensure both displays are up to brand standards in terms of quality, look and feel, as well as material selection and fabrication.
