Extinguish the Ordinary, Ignite Celebration
Piper-Heidsieck's Limited Edition Code Rouge Launch
Experiential Design
Branding
Digital Promo
About the Project
Piper-Heidsieck is one of the world's best-selling Champagne brands. As long-term partners of A.P. Keaton, they turned to us to help promote their limited edition Code Rouge package.
To mark this highly anticipated launch, we designed, built and curated an unforgettable launch event at NYC's hottest bar/restaurant, Jean's. The event brought together NYC’s top media, influencers, and tastemakers for an immersive experience designed to embody the very spirit of Piper-Heidsieck—fearless, indulgent, and joyfully disruptive.
From the moment guests entered Jean’s, they were greeted by a highly stylized, photo-worthy space full of energy and intention. The venue was bathed in Piper red, Champagne was served upon arrival, and NYC legend DJ Stretch Armstrong set the tone with a set that that swelled in energy as the night unfolded.
Every detail reinforced the Code Rouge mantra: sound the alarm for Champagne!
Guests were greeted in the front room with cocktails and Piper-Heidsieck Brut, setting an elevated and intimate tone. A steady flow of arrivals kept energy high and allowed for seamless mingling across media, influencers, and VIPs.
My Role
I designed all branded items, graphics, invitations, and other digital media for this launch event. My work prioritized keeping brand integrity and guidelines consistent while expressing the unique energy Code Rouge brought to the brand.
Branded Details
Every corner of the space required a branded touch to reinforce the atmosphere and energy that embodies Code Rouge - heat, excitement, spontaneity, boldness. Every detail served as a memorable brand touchpoint. From custom matchbooks and napkins to curated signage seamlessly woven throughout the space to elevate the guest experience and encourage social sharing.
The energy swelled into a full-scale celebration, as guests danced into the night with endless pours of Piper-Heidsieck champagne. This wasn’t just a party, it was the Code Rouge spirit ignited and brought vividly to life with the special edition extinguisher package at the center of it all.
Event Outcomes
With a strategically chosen guest list of industry tastemakers, influencers and VIPs, the event was extensively captured flooding social feeds with the Piper-Heidsieck Code Rouge launch. The event garnered over 500K social media impressions and a potential reach of 2.2M+.
Event attendance, engagement and organic interaction exceeded all expectations, making this launch an extraordinary success.
