Save Cash, Save the World
Algo Solar gets a vibrant and inclusive brand identity
Brand Identity
Logo
Out-of-Home
UI Design
About the Project
Algo is a solar energy company based in Vermont who's mission is to make solar energy the sustainable choice for the most people possible.
My Role
For this project I was the founding brand designer, creating the blueprint for Algo's future brand identity as they begin and scale operations over the years.
Over the past 2 decades, major initiatives have been implemented globally to collectively move towards reneweable and solar energy, and that's great. However, the movement has grown to cater only to those who can afford it.
Those in the US making less than $40k/yr are 10x less likely to have access to solar energy than those making more. Algo is out to change that.
Algo is a solar energy development project based in Vermont with a deep passion for making sustainable living more widely accessible regardless of income level, location, background and identity.
