Get tone, get toned.
The Social Fitness App
UI/UX Design
Brand Design
Visual Identity
User Research
About the Project
tone is a workout-from-anywhere app that leverages the post-pandemic social atmosphere to provide a truly connected health & fitness experience to everybody. tone has something for everyone, from solo & instructor-led workouts, and guided mindfulness & meditation sessions to full-picture health tracking and community sporting events.
My Role
For this project, I was responsible for executing all discovery, research, ideation, UI/UX, branding, and creative processes
The Problem
The health & fitness space is flooded with apps that largely do the same thing - provide workout instructions in one form or another, and track workout progress. The problem lies with the approach to the user’s motivation. Most health & fitness apps lack in keeping users engaged and motivated to work towards their goals, resulting in drastic drops in user engagement after 1-2 weeks, and ultimately failing to achieve their main goal
The Solution
tone focuses on an often overlooked factor to keep users motivated - accountability. By integrating social capabilities, social sharing, a bespoke messaging system, and showcasing community events, tone encourages users to interact with their community and share their progress with their surroundings. Users that share their progress with others are more likely to stick to their goals over a longer period of time
Research
The project’s brief concerns an age-old problem around users’ motivation to pursue and ability to maintain motivation to pursue a healthy lifestyle, work out and get more physically fit. Luckily for me, this age-old problem has exhaustive research surrounding the subject which allowed me to read into the reasonings for people’s loss of motivation over time.
Conclusions
After digging deep into 4 different research papers & case studies surrounding the motivations of the pursuit of health & fitness, I found that there are some common misconceptions about the motivations for working out. Contrary to popular belief, the motivation to become more fit does not come from an intrinsic desire to be healthier, rather it tends to come from a place of wanting to develop a new skill, a feeling of accomplishment, social status, and other behavioral & social motivations, not inherent to health.
Another major finding from my secondary research involves tackling a major hurdle in getting people to exercise, the initial spark. Across four studies with 279 adults, researchers found that participants significantly underestimate how much they would enjoy exercise, or, simply put - affective forecasting bias. Getting past that initial workout and the ability to achieve and display new skills to others is crucial for maintaining one’s motivation for working out.
Ideation & Design
tone focuses on an often overlooked factor to keep users motivated - accountability. By integrating social capabilities, social sharing, a bespoke messaging system, and showcasing community events, tone encourages users to interact with their community and share their progress with their surroundings. Users that share their progress with others are more likely to stick to their goals over a longer period of time
The Brand
Even in a UI/UX project, it’s important to apply a brand vision which speaks to the product and compliments what the product is all about. Tone is contemporary, motivational, friendly, energetic, and accurate. This is reflected in the modern typography, bold colors, and the modular, connected nature of the layout and design of the product.
