Made for More

Hennessy's "Made for More" campaign represents the brand's effort to refresh the its image. The goal was to highlight how well Hennessy works in cocktails. By featuring icons like Teyana Taylor and Damson Idris, the campaign introduced a new look intended to target young adults. My key responsibility in the A.P. Keaton team was to make sure this vision came to life for customers in stores across the US. I managed the creative aspects and ensured that all outdoor advertising and in-store displays in over 300 U.S. locations followed the brand's strict guidelines.